Hiring an SEO agency or firm to improve your website rankings on search engines is not something to take lightly. You should carry out a thorough research and get proposals from seo agency phoenix before you make a decision. Moreover, you should ask some questions on the different strategies they use. If you find there is something, which does not sound right to you, then you need to look for another company. The following are some of the things to consider when choosing an SEO agency.
Choosing an SEO agency
List of current and past clients
Any reliable SEO company should be ready to share with you a list of their past clients. Such references can be of great help in determining whether the company is effective or not. Also, you will know whether they did certain work on the SEO campaigns. You should note that you may not get specific analytics, but clients can tell you whether there was an improvement in rankings and sales.
Strategies they use
How can they improve your website search engine rankings? You should avoid SEO companies that do not discuss their techniques in detail. They ought to explain all the strategies that they want to employ to improve rankings of your website. Moreover, they should estimate the timeframe to achieve the desired goals.
Adhering to guidelines
You should hire a search engine optimization agency that adheres to the accepted web master guidelines. For instance, you need the services of a consultant who abides by the best industry practices. If the SEO company you hire does not follow such guidelines, your website may be exiled to low search engine rankings. Moreover, some search engines such as Google can ban it.
Do they guarantee results?
Any SEO company can guarantee you position one in search engines within a matter of days. However, this is not possible, and you should avoid such companies. You should note that SEO strategies and algorithms keep changing. Even if they achieved excellent rankings for a certain client, it is not a guarantee that they achieve the same for you. If an agency guarantees you excellent rankings in a matter of days, then you should look for another agency.
Measuring SEO campaigns
How can they determine whether their efforts are successful or not? First, you need to check the amount of organic traffic you are receiving to your site. Your SEO agency should use analytics tools to monitor your website improvements.